The Social Impact Show

Benevity

The Social Impact Show is where CSR professionals can get the latest strategies and tactics to develop their goodness and CSR programs. You'll learn from industry experts to help your programs to the next level, no matter if you are just starting out or a seasoned professional looking to scale even more. read less
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Episodes

Mastering Video Storytelling for Social Impact: How to Leverage Video Content for CSR
06-04-2024
Mastering Video Storytelling for Social Impact: How to Leverage Video Content for CSR
In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.   Timestamp of our discussion: 1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs? 6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization? 11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences 14:57 - Vertical and user generative content style videos 17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely? 26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?   Connect with Tamika: https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com Music by https://youtube.com/ikson @iksonmusic
Bridging the Public-Private Divide: Partnerships for Disaster Philanthropy
16-02-2024
Bridging the Public-Private Divide: Partnerships for Disaster Philanthropy
In today's episode, you'll learn about the pivotal role of the private sector in global disaster response and the importance of public-private collaboration. We explore how corporations provide immediate relief aid while also focusing on pre-disaster preparedness and long-term reconstruction.  Andrew Jones, a Senior Researcher at The Conference Board, highlights that the number of natural disasters is rising globally. As climate change intensifies, over 90% of major firms expect disasters to become more frequent and extreme in the coming years. Corporations now supply around 40% of philanthropic funding for disaster response due to their financial resources and global footprint. Looking ahead, the greatest opportunity for progress lies in closer public-private collaboration. While most companies partner with NGOs, working strategically with government across all phases of disaster management is crucial yet uncommon currently.  Timestamp of our discussions: 1:28 - Role of the private sector and corporate philanthropy in global disaster response  3:08 - What determines whether a company's social impact program respond to disasters or not?  5:39 - Preparing responses and activities for year-round disasters 7:03 - What about preparedness or reconstruction as disaster responses  9:08 - Greatest opportunities for innovation in corporate disaster philanthropy 10:56 - Opportunities are there for public-private sector collaboration?  12:52 - Improving CSR strategic planning and decision making for natural disasters  14:36 - How important are employees in corporate disaster response efforts?  17:14 - What about man-made disasters, such as armed conflict and war? Connect with Andrew Jones: https://www.linkedin.com/in/andrewjjones1985/ Learn more about The Conference Board:  Conference-board.org  Music by https://youtube.com/ikson @iksonmusic
Enhancing Your Corporate Citizenship Reporting
09-02-2024
Enhancing Your Corporate Citizenship Reporting
In today's video, you'll learn about the importance and intricacies of measuring and reporting corporate citizenship. We chat with Andrew Jones, a senior researcher at the Conference Board, to discuss the challenges of quantifying philanthropic efforts, the art of societal outcome measurement, and the power of storytelling in conveying your company's social impact. We delve into the current state of corporate reporting on philanthropy and CSR, and offer practical advice on how to effectively measure outcomes and enhance your storytelling. Timestamp of our discussion: 1:03 - What does “measuring” or “reporting on” corporate citizenship mean? 7:44 - How does corporate citizenship reporting compare with other corporate reports such as financial or ESG? 9:45 - If there are no obligations to measure or report on their corporate citizenship investments, why do it at all? 11:08 - Main challenges in measuring and quantifying philanthropic efforts? 13:17 - How can companies measure societal outcomes of their programs efficiently and effectively? 17:11 - How could you measure effectiveness if there are no measurement standards? 18:23 - What’s included when companies report on their corporate citizenship efforts?  20:43 - How do companies improve their storytelling and what do they need to consider? 25:31 - Future trends and opportunities in corporate citizenship measurement and reporting? Connect with Andrew Jones: https://www.linkedin.com/in/andrewjjones1985/ Learn more about The Conference Board: Conference-board.org Music by https://youtube.com/ikson  @iksonmusic
Leveraging Skills-Based Volunteering: Enhancing Recruitment, Retention, and Growth
23-01-2024
Leveraging Skills-Based Volunteering: Enhancing Recruitment, Retention, and Growth
In this episode of the Social Impact Show, we explore the transformative power of skills-based volunteering (SBV) with Clément Douault, Associate Director of People Giving & Volunteering at Novartis. We delve into how Novartis has integrated SBV into its social impact program, discussing strategies for aligning employee skills with nonprofit needs and the significant role of SBV in employee development and business growth. We'll discuss how they encourage employee participation in SBV and the impact on talent recruitment and retention. Clément will share Novartis' approach to measuring the impact of SBV on both nonprofit partners and the company itself, providing valuable insights for businesses looking to leverage their workforce for social good.   Timestamp of our discussion: 00:00 - Intro 04:33 - Meet employees where they are 07:43 - Build a needs-based relationship with nonprofit partners 09:50 - Shifting from volunteering program’s needs to a community-driven approach 11:43 - Specific example: what can skills-based volunteering look like 15:05 - What ‘social impact’ means and how to measure it? 20:43 - How can skills-based volunteering meet HR challenges? 23:12 - Tips for companies and nonprofits to implement skills-based volunteering   Connect with Clément Douault: https://www.linkedin.com/in/cl%C3%A9ment-douault-89390010/   Music by https://youtube.com/ikson @iksonmusic
SIS Rewind - Becoming a Force for Good: Making Real Social Impact through Corporate Citizenship
12-01-2024
SIS Rewind - Becoming a Force for Good: Making Real Social Impact through Corporate Citizenship
In today's video, we rewind to a previous episode how corporate citizenship has evolved over the past year and how practitioners should adapt their programs going forward. We talk with Chris Jarvis,  discuss how world events have shifted corporate giving to focus more on social justice causes and long-term humanitarian crises. We discuss tangible ways companies can better integrate environmental justice and equity into their corporate citizenship strategies. We also tackle the challenges in implementing these initiatives, like addressing unconscious bias in funding structures. Finally, you'll learn key strategies to create a truly inclusive partner ecosystem and educate employees to become agents of change. Timestamp of our discussion: 0:00 - Intro 1:28 - How has corporate citizenship changed over the past year? 3:46 - Will the changes in the past year remain or revert back? 9:28 - How to create experiences for more impactful engagement 13:41 - What every social impact professional should be thinking right now? 17:53 - What are employees expecting from their social impact programs? 20:30 - Do corporate citizenship practitioners create programs in stages? 23:39 - What makes a modern social impact program difficult to implement? 27:09 - Advice for corporate citizenship practitioners just starting their programs Connect with Chris Jarvis: https://www.linkedin.com/in/chrisjarviscan/ Music by https://youtube.com/ikson @iksonmusic
Building a Corporate Foundation: How to create more impactful work
23-12-2023
Building a Corporate Foundation: How to create more impactful work
In today's video, you'll learn how to build a corporate foundation and scale your social impact initiatives. We chat with Chess Jakobs, the Head of Culture Amp Foundation, to how to engage employees in meaningful ways, and the importance of centring beneficiaries in your mission. Chess also shares insightful lessons from his past experiences and how they've shaped his approach to corporate philanthropy. Timestamp of our discussion:  01:51 - Starting your new role at Culture Amp, what steps did you take to get to know the company, people, programs and nonprofits it supported? 4:33 - How did you integrate your insights and learnings to shaping the vision for Culture Amp's foundation? 7:45 - How has social movements evolved over the years 10:43 - How can businesses partner with non-profits beyond just employee engagement goals  12:47 - How do you create your program pillars for foundation? How do you balance keeping your core business at the forefront while considering location of employees and communities?  17:45 - With the mission of "building a better world of work", How does Culture Amp support social impact initiatives to contribute to this mission? 22:18 - What were some lessons learned from programs or experience that didn’t work? 22:56 - How do you ensure a balanced approach between immediate goals and long-term strategies 27:34 - How to pivot your strategy when major social impact events occur Learn more from other social impact professionals by watching this playlist: https://www.youtube.com/playlist?list... Connect with Chess Jakobs: https://www.linkedin.com/in/chessjakobs/ Learn more about the Culture Amp foundation: https://cultureamp.com/foundation Music by https://youtube.com/ikson @iksonmusic